diff --git a/package/ethtool/Config.in b/package/ethtool/Config.in
index 09704979e8..48173bfe2e 100644
--- a/package/ethtool/Config.in
+++ b/package/ethtool/Config.in
@@ -5,3 +5,11 @@ config BR2_PACKAGE_ETHTOOL
 	  ethernet-based network interface.
 
 	  https://www.kernel.org/pub/software/network/ethtool/
+
+config BR2_PACKAGE_ETHTOOL_PRETTY_PRINT
+	bool "enable pretty printing"
+	default y
+	depends on BR2_PACKAGE_ETHTOOL
+	help
+	  Enables ethtool's pretty printing for drivers
+	  and SFP modules.
diff --git a/package/ethtool/ethtool.mk b/package/ethtool/ethtool.mk
index 991df499a8..d8ebba5fae 100644
--- a/package/ethtool/ethtool.mk
+++ b/package/ethtool/ethtool.mk
@@ -9,5 +9,7 @@ ETHTOOL_SOURCE = ethtool-$(ETHTOOL_VERSION).tar.xz
 ETHTOOL_SITE = $(BR2_KERNEL_MIRROR)/software/network/ethtool
 ETHTOOL_LICENSE = GPL-2.0
 ETHTOOL_LICENSE_FILES = COPYING
+ETHTOOL_CONF_OPTS = \
+	$(if $(BR2_PACKAGE_ETHTOOL_PRETTY_PRINT),--enable-pretty-dump,--disable-pretty-dump)
 
 $(eval $(autotools-package))