diff --git a/Makefile b/Makefile
index eff814b8c6..8acbe58655 100644
--- a/Makefile
+++ b/Makefile
@@ -87,6 +87,8 @@ all:
 
 # Set and export the version string
 export BR2_VERSION := 2016.11-rc1
+# Actual time the release is cut (for reproducible builds)
+BR2_VERSION_EPOCH = 1478206447
 
 # Save running make version since it's clobbered by the make package
 RUNNING_MAKE_VERSION := $(MAKE_VERSION)
@@ -249,6 +251,8 @@ ifeq ($(BR2_REPRODUCIBLE),y)
 export TZ=UTC
 export LANG=C
 export LC_ALL=C
+BR2_VERSION_GIT_EPOCH = $(shell GIT_DIR=$(TOPDIR)/.git $(GIT) log -1 --format=%at)
+export SOURCE_DATE_EPOCH = $(if $(wildcard $(TOPDIR)/.git),$(BR2_VERSION_GIT_EPOCH),$(BR2_VERSION_EPOCH))
 endif
 
 # To put more focus on warnings, be less verbose as default