diff --git a/Makefile b/Makefile
index 0a91658db1..e825bcdfaa 100644
--- a/Makefile
+++ b/Makefile
@@ -509,11 +509,9 @@ endif
 			$${dir}/ $(TARGET_DIR); \
 	done
 
-ifneq ($(BR2_ROOTFS_POST_BUILD_SCRIPT),"")
-	@$(call MESSAGE,"Executing post-build script\(s\)")
 	@$(foreach s, $(call qstrip,$(BR2_ROOTFS_POST_BUILD_SCRIPT)), \
+		$(call MESSAGE,"Executing post-build script $(s)"); \
 		$(s) $(TARGET_DIR)$(sep))
-endif
 
 ifeq ($(BR2_ENABLE_LOCALE_PURGE),y)
 LOCALE_WHITELIST=$(BUILD_DIR)/locales.nopurge