diff --git a/CHANGES b/CHANGES
index aed2298183..c0a6485fbd 100644
--- a/CHANGES
+++ b/CHANGES
@@ -8,6 +8,7 @@
 	#753: Bump lighttpd package to 1.4.25
 	#761: Add binutils 2.20 to toolchain options
 	#763: [SECURITY] Update pcre to 7.9
+	#765: Add buildroot branding to gcc
 
 2009.11, Released December 1st, 2009:
 
diff --git a/toolchain/gcc/gcc-uclibc-4.x.mk b/toolchain/gcc/gcc-uclibc-4.x.mk
index 241bfb3bf8..d5a889fa33 100644
--- a/toolchain/gcc/gcc-uclibc-4.x.mk
+++ b/toolchain/gcc/gcc-uclibc-4.x.mk
@@ -65,6 +65,13 @@ ifeq ($(findstring x4.0.,x$(GCC_VERSION)),x4.0.)
 GCC_NO_MPFR:=y
 endif
 
+# Branding works on >= 4.3
+ifneq ($(findstring x4.2.,x$(GCC_VERSION)),x4.2)
+BUILDROOT_VERSION_STRING=$(call qstrip,$(BR2_VERSION))
+EXTRA_GCC_CONFIG_OPTIONS+=--with-pkgversion="Buildroot $(BUILDROOT_VERSION_STRING)" \
+	--with-bugurl="http://bugs.buildroot.net/"
+endif
+
 GCC_TARGET_PREREQ=
 GCC_STAGING_PREREQ=